Eric is a Product Management Leader and Founder of End With Something, a product practice helping organizations navigate AI innovation and strategic transformation. With over a decade of experience at market leaders including VMware, DoiT International, Hudl, and Brightcove, he specializes in turning complex technical challenges into customer-focused solutions.
His expertise spans AI product strategy, rapid prototyping, and scaling enterprise SaaS platforms. As a player-coach, Eric excels at building product-led, data-driven organizations that deliver measurable market impact. He regularly shares insights on product leadership and AI innovation through his blog at End With Something.
Testimonials
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"...Eric's deep knowledge in the public cloud and FinOps spaces was invaluable in articulating complex technical problems which I could translate to clear messages for our go-to-market strategy. We developed innovative pricing and packaging strategies together that enabled the product to differentiate from a crowded, competitive market. Together, we ran sales enablement forums, briefed target analysts, and used various points of market input to influence the product roadmap. As a PMM at my core, working with strong product management chops like Eric's makes work a true pleasure..."
Tracie Stamm, Gobal Product Marketing Leader
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"...One of Eric’s standout qualities is his leadership. I’ve witnessed him guide teams through challenging situations with poise and determination, always keeping the focus on achieving outcomes. His ability to align diverse stakeholders, whether internal or external, speaks volumes about his emotional intelligence and strategic foresight. Eric doesn’t just lead—he inspires trust and motivates those around him to strive for excellence..."
Sven Gerhard, Customer Success Leader
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"...As Head of Product Management, Eric consistently demonstrated himself to be a customer-focused and outcome-driven leader. He possesses a remarkable ability to grasp complex technical concepts and articulate them clearly to both technical and non-technical audiences. Eric's leadership style is both inspiring and pragmatic. He excels at navigating high-pressure situations, always with a sense of calm and resolve. His ability to foster strong relationships and arrive at successful outcomes with diverse stakeholders, from designers to executives, is a testament to his interpersonal skills...."
Brad Rutland, Design Leader
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"...Eric has a unique ability to coach and develop his team members, always fostering an environment where calculated risks were welcomed, and mistakes became learning opportunities. He was always available when guidance was needed, striking a perfect balance between trust and support. Even during periods of intense pressure and significant organizational changes, Eric consistently prioritized his team while achieving outstanding results..."
Sebastian Caparroz, Product Manager
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"...Eric has an incredible ability to understand and communicate complex problems, even in highly technical domains, which was invaluable in navigating the challenges of a fast-paced environment. As Head of Product Management at DoiT, Eric led with clarity and purpose, driving rapid growth and fostering collaboration across diverse stakeholders. His leadership was particularly evident during challenging moments, where his calm, strategic approach ensured the product team consistently delivered results..."
Ryan Sosin, Principal Product Manager
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"...Eric was also great at working at multiple levels of the organization and across functional groups. He was super comfortable and effective working with everyone from executives to low-level engineers and everyone in between. He worked well across engineering, PM, UX, customer success, support, really any group you needed he was extremely capable. He is one of those people that I could go into any meeting with any stakeholder and I knew I had the right person with me...."
Rob Curtis, Engineering Leader
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"...When it comes to product management and leadership, Eric is about as good as they come. I had the pleasure of working with Eric directly for more than a year on a large SaaS platform that managed billions of dollars in cloud spend. During that time the collaboration between engineering, product, and eng management on our team was the best I have experienced in my career. We were able to take a large initiative that had been stalling, rethink the strategy and scope, and deliver value to our customers in a short time period and we continued to deliver features successfully afterwards..."
Adam Schepis, Staff Engineer
